A majority of small business owners in India do not have a clear idea of the difference between social media marketing and digital marketing. This is quite common because both involve promoting businesses online. 

But, they are not the same, and knowing the difference between digital marketing vs smm can help you grow your business better.

In this blog, we explain:

1. What is digital marketing?
2. What is social media marketing?
3. The main differences between social media marketing and digital marketing.
4. Which one is better for your business?
5. Why do many people think they are the same?

What Is Digital Marketing?

Digital marketing is a more broad category that covers not only social media marketing but all kinds of online marketing. It means marketing your business by using the Internet. 

Digital marketing includes:

• Social media marketing  (Facebook, Instagram, etc.)
• Search engine marketing  (Google Ads)
• Email marketing (sending emails to customers)
• Content marketing (writing blogs, articles, or videos)
• SEO (Search Engine Optimization) (helping your website rank higher on Google)
• Affiliate marketing (working with other people to promote your products)
• Online ads on different websites

Digital marketing is the overall strategy for promoting your business online using various methods, not just social media.

What Is Social Media Marketing?

SMM involves using social networks such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to market your business.

Here, you connect with your customers by sharing photos, videos, stories, and posts. You can also run paid ads to reach more people.

Think of it like this: Every time you create a Facebook page for your business and post an update or share something, or whenever you upload photographs of your products on Instagram, that is social media marketing. 

You are creating brand awareness through social media to engage your audience.

Digital Marketing vs Social Media Marketing

Which One Is Better for Your Business?

Now that you know the differences between social media marketing and digital marketing, you might be wondering, “Which one should I use?”

The answer depends on your business objectives.

Use Social Media Marketing if:

• You wish to build a community around your brand.
• You want to engage directly with customers through posts, comments, and messages.
• You have a smaller budget but want to promote your business online.
• You want to share more visual content like photos and videos.

Use Digital Marketing if:

• You want to reach a larger audience beyond social media.
• You want to rank higher on Google through SEO and attract people searching for your product.
• You want to build a long-term strategy for your business.
• You want to use multiple online channels to grow your business.

Why Do Many People Think They Are the Same?

Many business owners think social media marketing and digital marketing are the same because:

• They both happen online: Both are done on the internet, so it’s easy to confuse them.
• Social media is very popular: In India, millions of people use Facebook, Instagram, and WhatsApp. So, when business owners think about promoting their products online, they often think only about social media.
• Lack of knowledge: Many business owners don’t know about all the different ways to do digital marketing, like SEO or Google Ads. Social media is easier to understand, so they focus on that.

Why Both Can Work Together

It’s important to know that social media marketing is a part of digital marketing. You don’t have to choose one or the other—you can do both! Using both can help your business grow even faster.

For example:

• You can use social media to connect with your audience and share updates about your products.
• At the same time, you can use SEO to help your website rank higher on Google.
• You can also send emails to your customers with special offers.
• With Google Ads, you can still target more people to visit your website.

It is also important to know that social media marketing expands the reach of other online marketing activities to support the growth of your company even further.

Wrapping It Up 

Digital marketing and social media marketing are not the same, despite their apparent similarities. Social media marketing is just one part of the bigger digital marketing world.

As a business owner, understanding the difference will enable you to expand your business more wisely and make better marketing decisions.Get started with a digital marketing agency in Ahmedabad for leveraging both social media and digital marketing to make your business successful!

The post Digital Marketing Vs Social Media Marketing appeared first on geozabtechno.

In today’s digital world, social media marketing has become an indispensable part of any business’s marketing strategy. With billions of active users on social media, it offers a unique opportunity for businesses to connect with their customers, build their brand presence, and boost their sales. But, let’s face it – creating an effective social media strategy can be a challenging task. The ever-changing consumer behavior and the dynamic nature of social media platforms make it even more challenging for businesses to keep up.

However, with the right approach, tools, and mindset, businesses can leverage social media to achieve their marketing objectives and stay ahead of the competition.

In this blog, we’ll explore how you can apply De Bono’s Six Thinking Hats concept to develop a more effective social media marketing strategy. The Six Thinking Hats concept is a powerful tool for people from a social media marketing agency in India that can help them think more creatively and critically, to make well-informed decisions. Let’s dive in!

What is the Six Thinking Hats Concept?

The Six Thinking Hats concept was developed by Dr. Edward de Bono, a renowned expert in the field of creative thinking. The concept involves wearing different “hats” to represent different thinking modes. Each hat represents a specific thinking mode, and by switching hats, you can shift your thinking mode and view a situation from a different perspective.

The six thinking hats are:

White Hat – focuses on facts and figures
Red Hat – represents emotions and feelings
Black Hat – focuses on potential problems and obstacles
Yellow Hat – focuses on benefits and opportunities
Green Hat – represents creativity and new ideas
Blue Hat – focuses on the big picture and the overall strategy

Six Thinking Hats Concepts For Social Media Strategies

Let’s explore how you can apply the Six Thinking Hats concept to develop a more effective social media marketing strategy.

White Hat: Analyzing the Data

When wearing the white hat, you focus on the facts and figures. In the context of social media marketing, this means analyzing your social media data to understand your audience, their behavior, and your social media performance.

To analyze your social media data, you can use various analytics tools such as Google Analytics, Hootsuite, or Sprout Social. These tools can help you to track your social media metrics such as engagement rate, reach, and impressions.

Once you have analyzed your social media data, you can use it to inform your social media strategy. For instance, if you notice that your audience is most active on Instagram, you can focus on creating more Instagram-specific content.

Red Hat: Emotions and Feelings

When wearing the red hat, you focus on emotions and feelings. In the context of social media marketing, this means understanding your audience’s emotions and how your brand can tap into them.

To understand your audience’s emotions, you can conduct surveys, focus groups, or social listening. Social listening involves monitoring social media conversations to understand your audience’s sentiments and opinions.

Once you have understood your audience’s emotions, you can use this information to create more emotionally resonant content that connects with your audience on a deeper level.

Black Hat: Identifying Potential Problems

When wearing the black hat, you focus on potential problems and obstacles. In the context of social media marketing, this means identifying potential risks and challenges that could impact your social media performance.

To identify potential problems, you can conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of your social media strategy. This analysis can help you to identify areas of improvement and develop a plan to mitigate potential risks.

Yellow Hat: Focusing on Benefits

When wearing the yellow hat, you focus on benefits and opportunities. In the context of social media marketing, this means identifying the benefits of your social media strategy and how it can help you achieve your business goals.

To identify the benefits of your social media strategy, you can focus on your social media goals and how they align with your overall business objectives. For instance, if your goal is to increase brand awareness, you can measure your social media reach and impressions to track your progress.

Green Hat: Generating New Ideas

When wearing the green hat, you focus on creativity and new ideas. In the context of social media marketing, this means brainstorming new content ideas, campaigns, and strategies to keep your audience engaged.

To generate new ideas, you can conduct brainstorming sessions with your team, analyze your competitors’ social media strategies, or use social media trends to inspire your content.

By wearing the green hat, you can come up with fresh and innovative ideas that help you stand out on social media and attract new followers.

Blue Hat: Focusing on the Big Picture

When wearing the blue hat, you focus on the big picture and the overall strategy. In the context of social media marketing, this means aligning your social media strategy with your overall business strategy and goals.

To ensure that your social media strategy aligns with your overall business strategy, you can conduct regular performance reviews, analyze your social media metrics, and adjust your strategy accordingly.

By focusing on the big picture, you can ensure that your social media strategy is aligned with your business goals and objectives and help you achieve better results in the long run.

Conclusion

Applying De Bono’s Six Thinking Hats concept to your social media strategy can help you develop a more well-rounded and effective strategy. By wearing different hats, you can shift your thinking mode and view your social media strategy from different perspectives. By doing so, you can ensure that your strategy is informed by data, emotions, potential risks, benefits, creativity, and the big picture.

As a Social Media Marketing Company in Ahmedabad, India, incorporating the Six Thinking Hats concept into your strategy can help you develop more innovative and effective social media campaigns that deliver real results. So, start thinking outside the box and try out the Six Thinking Hats concept today!

The post Tips To Boost Your Social Media Strategy With The Six Thinking Hats Concept appeared first on geozabtechno.

Read this blog to find out the reasons behind the business verification failure.

Top Causes for Facebook Business Verification Failure:

• The photo ID you submitted doesn’t comply with Facebook’s rules

As per Meta’s rules, you must upload a photo ID that was issued by the government. If the file does not adhere to Facebook’s rules, your application could be declined.

Make sure of the following to reduce the likelihood of this happening:

1. Make sure the submitted file displays the ID from all sides.
2. Avoid submitting ID photos that were taken on angled surfaces; flat surfaces work best for this.
3. When taking photos of your scanned ID, stay away from white or coloured backdrops; instead, choose a background that is dark.
4. Avoid making any digital alterations to the ID photo in any way.

• Numerous Attempts To Verify Your ID

If you’ve requested verification of your photo ID too frequently, your verification request can also be denied. There is no set limit on how many times you can submit this, however, if you submit more than three times, it is likely to be rejected.

• Submitting Documents That Are Unacceptable Or Incomplete

Documents of a specific type can be used to verify your Facebook Business account. Additionally, every document you submit must have an official signature or seal in order for Facebook to confirm the legal particulars of your organisation. Therefore, even though you may have submitted a legal document, if your verification request was self-filed, it will be denied. Your verification request will be denied if you send Facebook insufficient or invalid documentation.

• The Phone Number On The Document Does Not Match To The One You Use For Business

Make sure the phone number on your submitted documents matches the one you used for your Facebook business phone number. Any discrepancy with the business information could result in the verification request being denied.

• Applications Submitted In a Language That Is Not Supported

Selecting the language of the document is required when submitting it for verification. It is crucial to use the proper language so that Facebook can quickly validate your documents.

Only a few languages are currently supported by Facebook for business verification. You will need to have the documents translated into English if you submitted them in a language that Facebook does not support. Make sure your translated documents bear the translation agency’s official stamp when you do this. The languages that Facebook currently supports are listed below.

• Submitting Paperwork With An Incomplete Or Incorrect Address

For Facebook to validate your business address, you must provide official documentation with the complete address details. Upload a new document that includes the full legal name and address of your company if the proof of address you previously gave was incomplete or incorrect.

• Outdated or Expired Documents

When applying for your Facebook Business Manager account to be verified, check to see whether any of the submitted documents have an expiration date that has not yet passed. Documents that have expired are immediately and unquestionably rejected.

• Disregarding Facebook’s Request For Additional Documentation

If Facebook requested additional papers in response to your application, be sure to follow up and submit the required, updated documents within the time limit specified by Facebook. Responding to the same Facebook support ticket will let you accomplish this.

• You’re Not Receiving a Verification Code

Try requesting a different code first if you are having trouble getting a verification code. If the problem continues, try troubleshooting phone call issues or ask Facebook for help.

• Unverified Website Domain

Your Facebook verification request may be denied if your legal Business Name does not coincide with the name on the website, even though you may own the domain and it may belong to your company. You should make sure that the legal name and logo of your company are featured in the material on your website.

Need Help? geozabtechno Marketing Solution is here to Help!

Despite your best efforts, if your Facebook Business Manager verification was unsuccessful, our proficient Digital Marketing Agency can help you set up a verified Business Account for your business. Additionally, we have successfully set our mark as a top social media marketing agency in Ahmedabad by helping our clients boost their organic reach through social media marketing. Reach out to us today if you too want to scale your business with us!

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